AI Tutoring & Coaching

Here's a secret most people overlook: you don't need to be an AI expert to teach AI. You just need to know more than the person sitting across from you. And right now, most people and businesses know almost nothing about how to use AI effectively. That gap between "AI exists" and "I know how to use AI to get results" is where your opportunity lives.

Why Teaching AI Is So Profitable

The demand for AI education is exploding, and the supply of good teachers is nowhere near keeping up. Here's why this matters for you:

• Everyone knows they should be using AI. Headlines about AI are everywhere. Business owners, professionals, and employees all feel the pressure to "get on board" with AI — but most have no idea where to start.
• AI tools change constantly. New features, new models, new tools — people need someone to cut through the noise and show them what actually matters for their work.
• The ROI is obvious. When you show someone how to save 5 hours per week with ChatGPT, the value of your teaching is immediately tangible. That makes it easy to justify your pricing.
• Low overhead, high margins. Your product is knowledge. No inventory, no manufacturing, no shipping. Your costs are your time and maybe a $20/month AI subscription. Everything else is profit.

What to Teach

You don't need to teach everything about AI. In fact, the more specific your teaching, the more valuable it becomes. Here are the topics that are in highest demand:

ChatGPT Basics

This is the most requested topic by far. People want to know: how do I set up an account, what can it do, how do I write good prompts, and how do I use it for my specific job? A single "ChatGPT for Beginners" session can be your bread and butter for months.

Prompt Engineering

Once people get past the basics, they want to get better results. Teaching prompt engineering — how to write instructions that get consistently excellent output — is a natural next step. This is where your own experience with the ChatGPT Mastery and Claude AI courses pays off directly.

Specific Workflows

This is where the real money is. Teach people how to use AI for their specific tasks: writing marketing emails, creating social media content, analyzing data, drafting proposals, managing customer service. The more specific you get, the more people are willing to pay.

Tool-Specific Training

Beyond ChatGPT, there's growing demand for training on Claude, Midjourney, Canva AI, Notion AI, and dozens of other AI-powered tools. If you specialize in one tool and become the go-to expert, you can command premium rates.

Teaching Formats

There's no single "right" way to teach AI. Different formats serve different audiences and income goals. Here are your main options:

1-on-1 Coaching

The simplest format to start with. You sit down with one person (in person or over Zoom), assess their needs, and walk them through AI tools tailored to their specific situation. This is high-touch, high-value, and the easiest way to get your first paying clients.

• Best for: Getting started, building testimonials, learning what people actually need
• Typical session: 60–90 minutes
• Scalability: Limited by your time, but high per-hour rate

Group Workshops

Teach 5–20 people at once, either in person at a co-working space, library, or office, or online via Zoom. Workshops are more efficient than 1-on-1 sessions and often lead to follow-up coaching requests from attendees.

• Best for: Reaching more people, building your reputation, creating upsell opportunities
• Typical session: 2–3 hours
• Scalability: Good — more students per session means higher revenue per hour

Online Courses

Record your teaching as video lessons and sell access on platforms like Udemy, Teachable, or Gumroad. This is passive income — you create the course once and sell it indefinitely. The upfront investment is higher, but the long-term payoff can be significant.

• Best for: Passive income, reaching a global audience, building authority
• Typical format: 1–5 hours of video content, organized into modules
• Scalability: Excellent — no limit on students, no additional time per sale

Corporate Training

This is the premium end of the spectrum. Companies are desperate to train their teams on AI but don't have internal expertise. You come in, assess their needs, and deliver customized training sessions or multi-week programs.

• Best for: High-ticket engagements, recurring contracts, professional credibility
• Typical engagement: Half-day to multi-week program
• Scalability: Moderate — requires your time, but rates are much higher

Pricing Your Services

Pricing is where most new tutors get stuck. They either underprice out of insecurity or overprice before they have the credibility to back it up. Here's a framework that works:

Session-Based Pricing

• 1-on-1 coaching: $75–$200 per hour, depending on your experience and market
• Group workshops: $25–$75 per person, or $300–$1,000 flat rate for the session

Package Deals

Bundle multiple sessions at a slight discount to encourage commitment and guarantee recurring revenue:

• 3-session starter pack: $200–$500 (saves the client 10–15% vs. individual sessions)
• 6-session deep dive: $400–$900
• Monthly retainer: $300–$800/month for ongoing support and training

Corporate Rates

Corporate clients operate on a completely different budget. Don't price yourself like a tutor — price yourself like a consultant:

• Half-day workshop (3–4 hours): $1,000–$3,000
• Full-day training: $2,000–$5,000
• Multi-week program: $5,000–$15,000+

These numbers might seem high if you've never charged corporate rates before, but remember: a company that saves 10 hours per week across a 20-person team is saving thousands of dollars per month. Your training fee pays for itself in weeks.

Finding Your First Students

You can have the best AI knowledge in the world, but it doesn't matter if no one knows you exist. Here's where to find students:

LinkedIn

The single best platform for finding AI tutoring clients. Post about AI tips, share what you're learning, and explicitly offer your services. Connect with small business owners, solopreneurs, and professionals who mention AI in their posts or comments. A simple post like "I just helped a real estate agent save 10 hours per week with ChatGPT. Want me to show you how?" can generate leads immediately.

Local Business Groups

Join your local Chamber of Commerce, BNI chapter, or small business association. Attend networking events and offer to give a free 15-minute AI demo. Local business owners are hungry for this knowledge and prefer learning from someone they've met in person.

Community Centers & Libraries

Many community centers and libraries actively look for people to teach technology classes. Offer a free "Introduction to AI" workshop. You'll build credibility, get testimonials, and some attendees will want to hire you for deeper training.

Online Platforms

List your services on platforms like Wyzant, Preply, Clarity.fm, or even Fiverr. These platforms bring clients to you, which is especially helpful when you're starting out and don't have a personal network to tap into yet.