LESSON 1 OF 5

Digital Products You Can Create with AI

~18 min read Beginner

Digital products are the ultimate online business model. No inventory. No shipping. No manufacturing costs. You create something once, and it can sell an unlimited number of times. And with AI, the creation process that used to take weeks now takes hours — sometimes minutes.

In this lesson, you'll discover every type of digital product you can create with AI, how to research market demand, and how to price your products for maximum profit.

Why Digital Products?

Before we dive into what you can create, let's talk about why digital products are such a powerful business model:

  • Zero inventory cost: There's nothing to manufacture, store, or ship. Your product exists as a file, and delivery is instant.
  • Infinite scalability: Whether you sell 1 copy or 10,000 copies, your cost stays the same. Every additional sale is almost pure profit.
  • Passive income potential: Once your product is listed and your marketing is set up, sales can come in while you sleep, travel, or work on your next product.
  • Low barrier to entry: You don't need a factory, a warehouse, or even a large budget. A laptop, an AI tool, and a marketplace account are all you need to get started.

Ebooks and Guides

Ebooks are one of the most popular digital products, and AI has made them dramatically easier to create. You can use ChatGPT or Claude to outline chapters, draft content, research topics, and even write entire sections that you then edit and refine with your own expertise.

The key is choosing a niche where people are actively looking for answers. Think practical, problem-solving content:

  • How-to guides (home organization, meal prep, budgeting)
  • Niche hobby guides (beginner photography, urban gardening, sourdough baking)
  • Professional development (resume writing, interview prep, remote work tips)
  • Health and wellness (workout plans, meditation guides, nutrition basics)

You can sell ebooks on Gumroad, Etsy, Amazon KDP, or your own website. Pricing typically ranges from $5 to $29 depending on depth and niche, with higher prices for specialized professional content.

Templates

Templates are one of the highest-demand digital products because they save people time. Instead of starting from scratch, buyers get a ready-made framework they can customize. AI helps you create templates faster and in higher volume than ever before.

Notion Templates

Notion templates are a booming market. People use Notion for project management, habit tracking, content planning, and more. You can use AI to brainstorm template ideas, write descriptions, create the underlying structure, and plan the layout. Popular categories include:

  • Content calendars for creators
  • Student planners and study trackers
  • Budget and finance dashboards
  • Business project management systems
  • Habit trackers and goal-setting frameworks

Canva Templates

Canva templates let non-designers create professional graphics instantly. You can design social media post templates, presentation decks, resume layouts, media kits, and brand kits — then sell them as bundles. Use AI to generate the copy, color palettes, and layout ideas, then build them in Canva.

Spreadsheet Templates

Spreadsheet templates for Google Sheets or Excel are always in demand. Budget trackers, inventory management systems, project timelines, grade calculators, and invoice generators all sell well. AI can help you write the formulas, design the layout, and create the documentation that accompanies each template.

Planners and Printables

Printable planners, wall art, checklists, and organizational tools are massive sellers on Etsy. The printables market generates millions in sales every year, and AI tools make it possible to create high-quality designs quickly.

  • Daily, weekly, and monthly planners: Minimalist designs sell especially well. Use AI to generate layout ideas and inspirational quotes to include.
  • Meal planners and grocery lists: Combine AI-generated recipes with printable planning templates.
  • Kids' activity sheets: Coloring pages, worksheets, educational activities — parents are always searching for these.
  • Wedding planners and checklists: A high-value niche where people are willing to pay premium prices.
  • Wall art prints: Inspirational quotes, minimalist designs, nursery art — all easily created with AI image tools.

Presets and Filters

Photo and video presets for Lightroom, Photoshop, or mobile editing apps are a profitable niche. Photographers, influencers, and content creators buy presets to achieve a consistent look across their content.

While AI won't create a Lightroom preset file directly, it can help you in several ways:

  • Research trending aesthetic styles and color palettes
  • Generate descriptions and marketing copy for your preset packs
  • Create mockup images showing before-and-after results
  • Write tutorials and guides that accompany your presets (adding value and justifying higher prices)

Checklists and Guides

Simple checklists and step-by-step guides are among the easiest digital products to create and sell. People love having a clear, organized path to follow. AI excels at creating these because it can break down complex processes into simple, actionable steps.

  • Moving checklists
  • Travel packing guides
  • New baby preparation checklists
  • Home buying step-by-step guides
  • Business launch checklists
  • Event planning timelines

These can be priced low ($1–$5) to generate volume, or bundled together into comprehensive kits priced at $15–$30.

Researching Market Demand

Creating a product nobody wants is the fastest way to waste your time. Before you build anything, research whether people are actually searching for and buying this type of product.

Here's a simple research process you can follow:

  1. Search Etsy: Type your product idea into Etsy's search bar. Look at the number of results, the prices, and the review counts on top sellers. High review counts mean high demand.
  2. Check Gumroad: Browse the Discover page for your category. Sort by popularity. What's selling? What price points are working?
  3. Use AI for keyword research: Ask ChatGPT or Claude: "What are the most searched-for [your product type] on Etsy right now? What niches are underserved?"
  4. Analyze the competition: Look at top sellers in your niche. Read their reviews. What do customers love? What do they complain about? Your product should solve those complaints.
  5. Validate with Google Trends: Check if interest in your product type is growing, stable, or declining.

Pricing Your Digital Products

Pricing is part psychology, part strategy. Here are the principles that work:

  • Research competitor pricing: Find 10 similar products and note their prices. Price yourself in the middle of the range if you're new, or slightly higher if your product offers more value.
  • Use charm pricing: $9.99 feels significantly cheaper than $10.00 to most buyers. Use prices ending in .99 or .97.
  • Create bundles: A single template might sell for $5, but a bundle of 10 sells for $19. Bundles increase perceived value and your average order size.
  • Offer tiered pricing: Basic version for $9, premium version with extras for $19, complete bundle for $29. Let customers choose their level.
  • Start low, increase later: When you're new and have no reviews, lower prices help you get initial sales and build social proof. Raise prices as your reputation grows.

Try It Yourself

Create an outline for a digital product in your niche using AI. Follow these steps:

  1. Pick a niche you know something about or are interested in (fitness, cooking, productivity, parenting, finance — anything).
  2. Open ChatGPT or Claude and type: "I want to create a digital product to sell on Etsy or Gumroad in the [your niche] space. Suggest 5 specific digital product ideas with estimated price points and target audiences."
  3. Choose the best idea from the suggestions, then ask: "Create a detailed outline for [chosen product]. Include what should be on each page, what content to include, and what makes it stand out from competitors."
  4. Search Etsy for similar products. How does your outline compare? What could you add to make yours better?

You now have the blueprint for your first digital product. In the following lessons, you'll learn how to bring it to life and get it in front of buyers.

Key Takeaway

Digital products have zero inventory cost and infinite scalability. AI dramatically reduces the time and effort needed to create them, making this one of the most accessible online business models available today.